The Denver Art Museum announced Wednesday that it will stop charging admission to visitors 18 and younger, thanks to a five-year gift from Scott Reiman. The museum hailed the move as a crucial advance in the cultural education of Colorado’s children, opening the door wider to a place where “a seed of a tolerance or curiousness can be implanted” as director Christoph Heinrich put it.
“As a kid growing up, this is actually a place you can learn about the entire world,” he said. In a typical year, about 100,000 youths visit DAM.
The Kids for Free program will apply to individual visitors and kids coming with school groups. In addition, youth admission to special events, like the recent exhibitions of Vincent van Gogh paintings and Cartier jewelry, will be capped at $5.
An ardent supporter of the arts, Scott Reiman has served as a Denver Art Museum trustee for more than a decade.